Practical Applications

Your Story Doesn’t Need to Be From Their World

Dec 13, 2025

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4 min read

Your Story Doesn’t Need to Be From Their World

Issue #55: The Storyteller - a Zebu publication

How to pull real stories from customers, stakeholders and experts

Sep 6, 2025

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4 min read

How to pull real stories from customers, stakeholders and experts

Issue 41: The Storyteller - a Zebu publication

Transform Objections into Opportunities Using Micro-Stories

Aug 25, 2025

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4 min read

Transform Objections into Opportunities Using Micro-Stories

Issue 39 - The Storyteller - a Zebu publication

Master Stakeholder Buy-In with this Simple 3-Sentence Story Framework

Jul 27, 2025

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4 min read

Master Stakeholder Buy-In with this Simple 3-Sentence Story Framework

Issue 35: The Storyteller - a zebu publication

Build Better Networks through Storytelling

Jul 5, 2025

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3 min read

Build Better Networks through Storytelling

Issue 32: The Storyteller - a zebu publication