Editor’s Note
Fifty issues ago, The Storyteller was a simple idea: to explore how stories shape the way we work, lead, and connect.
Since then, it’s become a space for reflection, craft, and quiet courage.
Each edition is a conversation with readers who believe, as we do, that storytelling isn’t just what you say - it’s how you make meaning.
Thank you for reading, for sharing, and for the notes that remind us why this work matters.
Here’s to the next story we tell together.
“Great stories happen to those who can tell them.”
“So, tell me about yourself.”
It’s the most common - and most revealing - question in any interview.
It sounds simple. But it doesn't test your memory; it tests your ability to find meaning.
Why This Question Matters
They aren’t asking for your biography. They’re asking: Can you show me the story behind your résumé?
They want to know who you are, what shaped you, and why this role is the right next chapter.
How Most People Answer
Across industries, the answers fall into a few familiar patterns:
The Resume Recap
“I studied computer science, worked as an engineer at a big tech firm, then moved into product management at a fintech startup.”
The problem: It’s factual, but feels like you're reading your LinkedIn profile aloud.
The Role Summary
“I’m a marketing professional with eight years of experience in SaaS and consumer tech.”
The problem: It’s concise, but it only states what you do, not why it matters.
The Buzzword Bingo
“I’m a strategic, data-driven problem-solver who thrives in fast-paced environments.”
The problem: It sounds polished but makes you sound like everyone else.
The Wandering Story
“Well, it started in college when I discovered I loved solving problems…” (Five minutes later…)
The problem: The interviewer is left searching for the point.
Each version has a strength - clarity, enthusiasm, honesty, but none has shape.
The Rhythm of a Great Answer
A great answer feels like a story, not a summary. It follows a simple, powerful rhythm:
Past: Where you began. What problem first hooked your curiosity?
Pivot: The key lesson or shift. What experience changed your direction?
Present: Why this, why now? Why is this role the logical next step?
See It In Action
Example 1: Engineering / Product
“I started as a software engineer because I loved solving technical puzzles. But I quickly learned the hardest problems were about alignment, not just code. That’s what pulled me into product management- to bridge that gap between technical needs and user goals. I’m excited about this role because it lets me do that in a place that values both logic and storytelling.”
Why it works: It shows growth, reflection, and clear intent.
Example 2: Marketing / Communications
“I began in brand marketing, creating beautiful campaigns that didn't always move the needle. I realized the real magic was connecting creativity to metrics - telling stories that move both hearts and numbers. That’s why I shifted to growth marketing. This opportunity excites me because I can help a growing brand define its global voice with that same discipline.”
Why it works: It’s concise and shows a clear through-line from passion to results.
Try this quick exercise
Write three simple lines to sketch your story:
1️⃣ I started my career as...
2️⃣ I realized or learned...
3️⃣ That’s why I’m excited about...
Once the shape is right, your story almost tells itself.
A Reflection For Our 50th Story
Fifty issues in, one lesson stands out: storytelling is about adding direction, not just drama.
Everyone has a timeline. What sets people apart is how they connect the dots. So next time someone says, “Tell me about yourself,” don’t just list your past. Show them what it’s added up to.
That’s the story they’ll remember.